Easy 5 Tips to Getting Return Visitors on Your Website

Having people discover and view your business’s website is one thing, but ensuring they’ll come back is another thing entirely.return

Getting people to return to your site is all about providing them with a reason to do so. Below, we look at 5 helpful steps to get your visitors coming back.

1. Simple website design

A huge hurdle for returning visitors can be if your website is poorly designed. Poor design usually comes from the likes of cluttered content and confused navigation. If you don’t give your visitors a good first impression of your website, they’ll be less inclined to return. If your site is very badly designed, they’ll most likely never come back.

2. Keep your site fresh

A static website is the same as static on a TV - it becomes boring and really doesn’t offer anything for the viewer. If your site doesn’t offer new content on a consistent basis, people will lose interest in your site fast. Why would they come back if they have no reason to?

So submit new blogs, update your news, start discussions on your site, etc. Anything that is new and piques visitors' interest will give them more incentive to come back and continue coming back.


3. Integrate social media

If you don’t have a presence for your business on social media sites, then you should. Not only does it increase your exposure, but it also gives you the ability to entice people into visiting your website through other channels.

Interacting with your fans on a site such as Facebook gives them greater confidence in your business. Confidence leads to more site visitors who will have a greater reason to return. Additionally, you can post links that lead back to your site that people may find valuable.

4. Mailing lists/lead nurturing

Be sure to have an option on your site where people can subscribe to a mailing list or arrive at a landing page where they could become a lead. From there, have mailing/lead nurturing campaigns that remind your visitors of your site and any new content it has. The occasional reminder will maintain people’s interest in your site.

5. Make your website enjoyable

When people are wanting to learn about a service or product, they don’t want to be hit with a bunch of nonsensical jargon. They want the content to be informative but easy to digest. In a way, they want to enjoy themselves.

So make sure your content is accessible and keeps your reader intrigued. Don’t be afraid to use humour, either. People appreciate simple enjoyment while learning.


Build your website with these five tips in mind and you’ll be assured more return visitors.

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