Easy 6 steps to 1,000 daily blog visitors
1. Don’t fall for blogging scams.
Be wary of outfits that make bombastic promises of turning your blog into an instant cash-generating machine, like “Beat any competitor to Google’s first page in less than a week!” and “Make money while you sleep.” Remember that to grow a blog’s reach, you have to start at the beginning and work your way up, one step at a time. In blogging, as in life, get-rich-quick schemes only work for the ones selling the schemes.
2. Start with great content.
Before you tell people about your blog, create good content for them to read when they get there. I’m not talking about the lists of “five books your customers need to know,” or “top five software solutions you should consider"—these type of articles are the garbage liner of the Internet. Instead, create content that is unique and valuable. Do you have insider industry news? How about addressing the real questions and challenges faced by your customers, with posts that are detailed and valuable, offering real solutions? Give them something to talk (or tweet) about. Don’t worry about giving too much information away—in the world of blogging, the more you give, the more will come back to you.
3. Tell everyone you know.
Once you’ve created blog content that will impress, reach out to everyone you know via email, Facebook, Twitter, LinkedIn, telephone, and any other way you can think of. Tell them your goals for the blog, and ask for their feedback—either via email, or better yet, in the comments section. You can even ask them to help spread the word. Expect to get about 10 to 20 unique visitors per day once you are past the initial spike of one-time curiosity seekers.
4. Start building a community.
Invest an afternoon in finding well-written, engaging blogs that are fairly new and getting less than 10 to 15 comments per post. Leave comments and invite the bloggers to write guest posts on your blog. They will probably be thrilled at the opportunity for exposure to your audience, and will tell everyone they know about it. And best of all, your network will thank you for the good but obscure content you’re sending their way. This will bring you up to the range of 50 to 100 unique visitors per day.
5. Borrow some authority.
Now that you have great content on your site, with good traffic and reviews from your blogging community, it’s time to boost your traffic numbers to 200 to 400 unique visitors per day. Do this by guest-posting on bigger blogs within your space. First, find a handful of blogs you like with an Alexa ranking of 100,000 or lower. Second, familiarize yourself with each one, and figure out what its readers will like. Third, leave insightful comments on three or more posts. Fourth, send the bloggers a short email pitching your guest blog ideas. When they say yes, send a draft within a couple of days, and be active and gracious when responding to comments.
6. Get viral.
Once you have more than 200 unique visitors per day, it’s time to get viral. Here are two ideas: (1) Run a series of excellent posts about your subject and add an incentive for sharing, such as a drawing people can enter when they comment. (2) Create an awesome piece of content and give it away in exchange for sharing it on Twitter or Facebook. (You can do this with a free service such as Cloud:flood or Pay with a Tweet). A couple of these campaigns, properly executed, should bring you up to 500 to 1,000-plus unique visitors.
When is the right time to monetize a blog? When readers love your content, selling is easy and there are many ways to do it. What is essential, though, is to focus on building that audience. When people ask why a site isn’t making money, often the answer is because nobody is visiting it. Growing your audience first will solve that problem. There are many ways to turn your blog readers into repeat visitors and buyers on your website. Google posted a valuable article with 108 conversion optimization tips—a great example of how good content can turn blog readers into customers.
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